Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
By: Hawkins, Del I
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Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: 
BookSeries: Publisher: Boston : McGraw-Hill / Irwin, 2004Edition: 9th.Description: xxvi,790p. : ill.ISBN: 0071214690 :.Subject(s): Consumer behavior | Market surveys; Marketing strategyDDC classification: 658.8342 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8342 H393c 2004 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8342 H393c (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8342 H393c (Browse shelf) | 3 | Available | |
| CIU Library | General Stacks | 658.8342 H393c (Browse shelf) | 4 | Available |
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| 658.8342 H393c Consumer behavior : building market strategy / | 658.8342 H393c Consumer behavior : building market strategy / | 658.8342 H393c Consumer behavior : building market strategy / | 658.8342 H393c Consumer behavior : building marketing strategy / | 658.8342 H393c Consumer behavior : building marketing strategy / | 658.8342 H393c Consumer behavior : building marketing strategy / | 658.8342 H393c 1995 Consumer behavior : implications for marketing strategy / |
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