Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal, Mary Jo Bitner
By: Zeithmal, Valarie A
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Contributor(s): Bitner, Mary Jo.
Material type: 
BookPublisher: New Delhi : Tata McGraw-Hill Publishing, 2003Edition: 3rd.Description: xx,668p. : ill.ISBN: 0070530424 :.Subject(s): Services marketing | Customer relationships; Service recoveryDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 Z48s 2003 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 Z48s 2003 (Browse shelf) | 2 | Available |
Business
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