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Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal, Mary Jo Bitner

By: Zeithmal, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata McGraw-Hill Publishing, 2003Edition: 3rd.Description: xx,668p. : ill.ISBN: 0070530424 :.Subject(s): Services marketing | Customer relationships; Service recoveryDDC classification: 658.8 Subject: Business
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