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Consumer behavior and marketing strategy / J.Paul Peter, Jerry C. Olson

By: Peter, J.Paul.
Contributor(s): Olson, Jerry C.
Material type: materialTypeLabelBookSeries: Publisher: Boston : Irwin / McGraw-Hill, 2002Edition: 6th.Description: xxvi,582p. : ill.ISBN: 0071121110 :.Subject(s): Consumer behavior | Marketing strategyDDC classification: 658.8342 Subject: Business
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Item type Current location Call number Copy number Status Date due
CIU Library General Stacks 658.8342 P478c 2002 (Browse shelf) 1 Available

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