Strategic marketing management 1996-97 : planning and control; analysis and decision / Paul Fifield, Colin Gilligan
By: Fifield, Paul
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Contributor(s): Gilligan, Colin.
Material type: 
BookSeries: Publisher: Oxford : Butterworth / Heinemann, 1996Edition: 1st ed.Description: xvi,371p. : ill.ISBN: 0750629142.Subject(s): Marketing management | Strategic planning; Marketing strategyDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 F469s 1996 (Browse shelf) | 1 | Available |
Business
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