Advertising : theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoli
By: Sandage, C.H.
Contributor(s): Fryburger, Vernon | Rotzoli, Kim.
Material type:
BookPublisher: Delhi : A.I.T.B.S. Publishers, 2002Edition: 11th.Description: xv,509p. : ill.ISBN: 818538663-3 :.Subject(s): Advertising | Media planning; Budget planning; Advertising organizationsDDC classification: 659.1 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1 S213a (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 659.1 S213a (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 659.1 S213a (Browse shelf) | 3 | Available |
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| 659.1 R961k Kleppner's advertising procedure / | 659.1 S213a Advertising : theory and practice / | 659.1 S213a Advertising : theory and practice / | 659.1 S213a Advertising : theory and practice / | 659.1 S555a Advertising and Promotion: an IMC approach / | 659.1 T859n The new positioning : the latest on the world's no 1 business strategy / | 659.1 W447a 2006 Advertising : |
Business
2004-03-28
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