Branding across borders : a guide to global brand marketing / James R. Gregory
By: Gregory, James R.
Material type:
BookPublisher: Chicago : McGraw-Hill, 2002Edition: 1st ed.Description: xxiv,232p : ill.ISBN: 0658009451.Subject(s): Branding | Global branding; Global customer; Brand managementDDC classification: 658.827 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 G822b (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.827 G822b (Browse shelf) | 2 | Available |
Business
2004-05-05
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