Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
By: Bearden, William O.
Contributor(s): Ingram, Thomas N | LaForge, Raymond W.
Material type: BookPublisher: Boston : McGraw-Hill/Irwin, 2001Edition: 3rd.Description: xxxvii,596p : ill.ISBN: 0072322977.Subject(s): Marketing | Buying behavior; Markeing research; Marketing channels; Market segmentationDDC classification: 658.8 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
---|---|---|---|---|---|
CIU Library | General Stacks | 658.8 368m (Browse shelf) | 1 | Available | |
CIU Library | General Stacks | 658.8 368m (Browse shelf) | 2 | Available |
Business
2004-05-05
There are no comments for this item.