Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
By: Bearden, William O.
Contributor(s): Ingram, Thomas N | LaForge, Raymond W.
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, 2001Edition: 3rd.Description: xxxvii,596p : ill.ISBN: 0072322977.Subject(s): Marketing | Buying behavior; Markeing research; Marketing channels; Market segmentationDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 368m (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 368m (Browse shelf) | 2 | Available |
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| 658.73 F648p. Public Sector Management / | 658.8/3 M249m 2011 Marketing research : | 658.8 368m Marketing : principles and perspectives / | 658.8 368m Marketing : principles and perspectives / | 658.8 A169s 2001 Successful marketing communications : a practical guide to planning and implementation / | 658.8 A342d 2003 Data analysis and decision making / | 658.8 A615 Annual editions : marketing 2000 /2001 / |
Business
2004-05-05
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