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Marketing 1999/2000 / edited by John E. Richardson

Material type: materialTypeLabelBookPublisher: Guilford : Dushkin / McGraw-Hill, 1999Edition: 1st ed.Description: x,229p. : ill.ISBN: 0070411751.Subject(s): Marketing | Social marketing; Market research; Customer loyalty; Consumer behavior; Pricing; Distribution; PromotionDDC classification: 658.8 Subject: Business
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