Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
By: Mullins, John W.
Contributor(s): Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude.
Material type:
BookSeries: McGraw-Hill / Irwin series in marketing: Publisher: Boston : McGraw-Hill / Irwin, 2005Edition: 5th.Description: xxiv,520p. : ill.ISBN: 0071111697 :.Subject(s): Marketing management | Target marketing; Product decisions; Distribution channelDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 B789m (Browse shelf) | 1 | Available |
Business
2004-08-10
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