Marketing : practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch
By: Mason, Ralph E
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Contributor(s): Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L.
Material type: 
BookPublisher: New York : G lencoe / McGraw-Hill, 1995Edition: 5th.Description: xx,588p. : ill.ISBN: 0026356015.Subject(s): Marketing | Consumer market; Industrial market; Agricultural market; Global market; Marketing research; Product; Pricing; Wholesaling; Personal selling; Business managementDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 M398m (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 M398m (Browse shelf) | 2 | Available | |
| General Stacks | 658.8 M398m 1995 (Browse shelf) | 3 | Available |
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| 658.8 M345 1999 Marketing management : an international perspective / | 658.8 M398m The marketing game / | 658.8 M398m Marketing : practices and principles / | 658.8 M398m Marketing : practices and principles / | 658.8 M398m 1995 Marketing : practices and principles / | 658.8 M475m The marketing challenge / | 658.8 M478e 1988 Essentials of marketing / |
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