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Introduction to media communication / Jay Black, Jennings Bryant, Susan Thompson

By: Black, Jay.
Contributor(s): Bryant, Jennings | Thompson, Susan.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill , 1998Edition: 5th.Description: xvi,432p. : ill.ISBN: 0697327159.Subject(s): Media communication | Advertising; Public relations; Media environmentDDC classification: 302.23 Subject: Social Science
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