Product management / Donald R. Lehmann, Russell S. Winer
By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type:
BookSeries: McGraw-Hill / Irwin series in marketing: Publisher: Boston : McGraw-Hill, 2005Edition: 4th.Description: xvi,494p. : ill.ISBN: 0071238328 :.Subject(s): Product management | Marketing planning; Customer analysisPricing; Promotions; Channel managementDDC classification: 658.56 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.56 L533p (Browse shelf) | 1 | Checked out | 06/03/2016 |
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| 658.53 P649o 1999 Operations scheduling : with applications in manufacturing and services / | 658.542 N665m 1999 Methods, standards, and work design / | 658.56 L533p Product managemnet / | 658.56 L533p Product management / | 658.56 L533p Product management / | 658.56 L533p Product management / | 658.562 A283p 2009 Performance management |
Business
2004-12-01
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