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Services marketing / Helen Woodruffe

By: Woodruffe, Helen.

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BookPublisher: Delhi : McMillan, 1992Edition: 1st ed.Description: ix,307p. : ill.ISBN: 0333930800 :.Subject(s): Services marketing | MarketingDDC classification: 658.8 Subject: Business

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.8 W893s (Browse shelf)	1	Available

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Previous	658.8 W365m 2001 The M-Bomb: riding the multi-channel whirlwind /	658.8 W746n 1991 New directions in marketing : business to bnusiness strategies for the 1999s /	658.8 W746s 1994 Stop selling, start partnering : the new thinking about finding and keeping customers /	658.8 W893s Services marketing /	658.8 W927t 2002 Tomorrow's markets : global trends and their implications for business	658.8 X3m 2000 Marketing in the new millennium : 36 trends that will change business and marketing /	658.8 Z48s Services martketing : integrating customer focus across the firm /	Next

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2005-07-11

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Services marketing / Helen Woodruffe

By: Woodruffe, Helen.

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