Basic marketing : a global-managerial approach / William D. Perreault, E.Jerome McCarthy
By: Perreault, William D.
Contributor(s): McCarthy, E.Jerome.
Material type:
BookSeries: The Irwin / McGraw-Hill series in marketing: Publisher: Boston : McGraw-Hill /Irwin, 1999Edition: 2nd.Description: xxiv,791+p. : ill.ISBN: 0072380233.Subject(s): Marketing | Marketing - Management; Consumer markets; Personal selling; AdvertisingDDC classification: 658.4 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.4 P455b (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.4 P455b (Browse shelf) | 2 | Available |
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| 658.4 N558o 1997 Organizational behavior : human behavior at work / | 658.4 N558o 1997 Organizational behavior : human behavior at work / | 658.4 N558o 1997 Organizational behavior : human behavior at work / | 658.4 P455b Basic marketing : a global-managerial approach / | 658.4 P455b Basic marketing : a global-managerial approach / | 658.4 P874c 2008 Export Import Management / | 658.4 P999s 2003 The six sigma handbook : a complete guide for green belts, black belts and managers at all levels / |
Business
2005-07-12
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