Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: BookPublisher: New Delhi : Prentice-Hall of India, 2004Edition: 2nd.Description: xxvii,538p. : ill.ISBN: 8120324501 :.Subject(s): Integrated advertising | Marketing communication; Trade promotion; Advertising management; AdvertisingDDC classification: 658.802 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.802 C648i 2004 (Browse shelf) | 1 | Available | |
CIU Library | General Stacks | 658.802 C648i 2004 (Browse shelf) | 2 | Available | |
CIU Library | General Stacks | 658.802 C648i 2004 (Browse shelf) | 3 | Available | |
CIU Library | General Stacks | 658.802 C648i 2004 (Browse shelf) | 4 | Available | |
CIU Library | General Stacks | 658.802 C648i 2004 (Browse shelf) | 5 | Available |
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