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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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BookPublisher: New Delhi : Prentice-Hall of India, 2003Edition: 2nd ed.Description: xxvii,788p./816p. : ill.ISBN: 81203230928129702541 :.Subject(s): Brand management | Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extensionDDC classification: 658.827 Subject: Business

List(s) this item appears in: Brand Management

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.827 K29s (Browse shelf)	1	Checked out	06/03/2016
CIU Library	General Stacks	658.827 K29s (Browse shelf)	2	Available
CIU Library	General Stacks	658.827 K29s (Browse shelf)	3	Available
CIU Library	General Stacks	658.827 K29s (Browse shelf)	4	Checked out	31/12/2023
CIU Library	General Stacks	658.827 K29s (Browse shelf)	5	Available

Business

2006-05-23

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