Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn
By: Davis, Scott M.
Contributor(s): Dunn.
Material type:
BookSeries: The Jossey-Bass business and management series: Publisher: San Francisco : John Wiley / Jossey Bass, 2002Edition: 1st ed.Description: xv,299p. : ill.ISBN: 0787962554 :.Subject(s): Product management | BrandDDC classification: 658.827 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 D261b (Browse shelf) | 1 | Available |
Business
2006-05-25
There are no comments for this item.