Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn
By: Davis, Scott M.
Contributor(s): Dunn.
Material type: BookSeries: The Jossey-Bass business and management series: Publisher: San Francisco : John Wiley / Jossey Bass, 2002Edition: 1st ed.Description: xv,299p. : ill.ISBN: 0787962554 :.Subject(s): Product management | BrandDDC classification: 658.827 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.827 D261b (Browse shelf) | 1 | Available |
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658.827 B817 Brands : visions and values / | 658.827 B817 Brand warriors : corporate leaders share their winning strategies / | 658.827 C521f From brand vision to brand evaluation : strategically building and sustaining brands / | 658.827 D261b Building the brand-driven business : operationalize your brand to drive profitable growth / | 658.827 D979b 2012 Brand management : | 658.827 D979b 2012 Brand management : | 658.827 D979b 2012 Brand management : |
Business
2006-05-25
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