What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater
By: Jones, John Philip.
Contributor(s): Slater, Jan S.
Material type:
BookPublisher: New Delhi : Prentice-Hall of India, 2003Edition: 2nd.Description: xxiii,308p. : ill.ISBN: 8120324471 :.Subject(s): Advertising | Consumer; BrandDDC classification: 658.827 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 J76w (Browse shelf) | 1 | Available |
Business
2006-05-25
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