Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
By: Bearden, William O.
Contributor(s): Ingram, Thomas N | LaForge, Raymond W.
Material type:
BookSeries: McGraw -Hill /Irwin series in marketing: Publisher: Boston : McGraw-Hill /Irwin, 2004Edition: 4th.Description: xl,596p. : ill.ISBN: 0072539097.Subject(s): Marketing | Integrated marketing; Personal sellingDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 B368m (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 B368m (Browse shelf) | 2 | Available |
Business
2006-11-13
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