International marketing research / V. Kumar
By: Kumar, V.
Material type:
BookPublisher: New Delhi : Prentice Hall of India, 2006Edition: 1st ed.Description: xxx,448p. : illus.,figs.,tables.ISBN: 8120321677 :.Subject(s): Marketing | International marketing; Marketing research process; Qualitative marketing research; Observational marketing research; Scale development; Marketing research on the internetDDC classification: 658.83 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.83 K960i (Browse shelf) | 1 | Available |
Business
01-07-2007
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