Marketing management / Philip Kotler,, Kevin Lane Keller
By: Kotler,, Philip.
Contributor(s): Keller, Kevin Lane.
Material type:
BookPublisher: New Delhi : Prentice Hall of India, 2006Edition: 12 ed.Description: xxxvii,729+46p,xxxxix,672+46p. : illus.,figs.,tables.ISBN: 81203279938177586904 :.Subject(s): Marketing Management | Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating valueDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 K848m (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 K848m (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8 K848m (Browse shelf) | 3 | Available | |
| CIU Library | General Stacks | 658.8 K848m (Browse shelf) | 4 | Checked out | 06/03/2016 |
| CIU Library | General Stacks | 658.8 K848m (Browse shelf) | 5 | Available |
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| 658.8 K39m 2008 Marketing mix decisions : | 658.8 K848m Marketing management / | 658.8 K848m Marketing management / | 658.8 K848m Marketing management / | 658.8 K848m Marketing management / | 658.8 K848m Marketing management / | 658.8 K848m Marketing Mangement: a south asian prespective / |
Business
2007-08-15
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