The M-Bomb: riding the multi-channel whirlwind / Geoff Web
By: Web, Geoff
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Material type: 
BookPublisher: Capstone Punlishing Limited Edition: 1st ed.Description: xxv,194 p. : fig.ISBN: 1841121398 :.Subject(s): M-Bomb | Multi-channel organization; Multi-channel tiger; Business; Marketing; Oprating model; Brand; >DDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 W365m 2001 (Browse shelf) | 1 | Available |
Business
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