The M-Bomb: riding the multi-channel whirlwind / Geoff Web
By: Web, Geoff
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BookPublisher: Capstone Punlishing Limited Edition: 1st ed.Description: xxv,194 p. : fig.ISBN: 1841121398 :.Subject(s): M-Bomb | Multi-channel organization; Multi-channel tiger; Business; Marketing; Oprating model; Brand; >DDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 W365m 2001 (Browse shelf) | 1 | Available |
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| 658.8 T253p 1994 Profiting through association marketing / | 658.8 T841o One stop marketing / | 658.8 W353m 2002 Marketing sales and customer services : understanding the theory and practice of selling through service / | 658.8 W365m 2001 The M-Bomb: riding the multi-channel whirlwind / | 658.8 W746n 1991 New directions in marketing : business to bnusiness strategies for the 1999s / | 658.8 W746s 1994 Stop selling, start partnering : the new thinking about finding and keeping customers / | 658.8 W893s Services marketing / |
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