Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: BookPublisher: New Delhi : Prentice-Hall of India, 2007Edition: 9th ed.Description: 634p. : Illus.,figs.ISBN: 9788177589993 :.Subject(s): Consumer behavior | Consumer motivation; Consumer Perception; Consumer research; Market segmentation; Consumer Learning; Consumer influenceDDC classification: 658.8342 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.8342 S333c 2007 (Browse shelf) | 1 | Checked out | 06/03/2016 |
CIU Library | General Stacks | 658.8342 S333c 2007 (Browse shelf) | 2 | Available | |
General Stacks | 658.8342 S333c 2007 (Browse shelf) | 3 | Available |
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