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Marketing Mangement: a south asian prespective / Philip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

By: Kotler,, Philip.

Contributor(s): Keller, Kevin Lane | ; Koshy, Abraham | Jha, Mithileshwar.

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BookPublisher: New Delhi : Pearson and Prentice Hall of India, 2009Edition: 13th ed.Description: xlvii, 647p. : ills., pics., graphs.,tabs.,figs.ISBN: 8131716830 :.Subject(s): Marketing Management | Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value | | DDC classification: 658.8 Subject: Business

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.8 K848m (Browse shelf)	1	Available
CIU Library	General Stacks	658.8 K848m (Browse shelf)	2	Available

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Business

2010-09-26

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