Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K
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Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson, c2011Edition: 6th ed.Description: xxvii, 948 p. ; Ills., figs., charts, graphs; 28 cm.ISBN: 9788131731819.Subject(s): Marketing research | Marketing researchDDC classification: 658.8/3
| Item type | Current location | Call number | Copy number | Status | Notes | Date due |
|---|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8/3 M249m 2011 (Browse shelf) | 1 | Available | ||
| CIU Library | General Stacks | 658.8/3 M249m 2011 (Browse shelf) | 2 | Available | ||
| CIU Library | General Stacks | 658.8/3 M249m 2011 (Browse shelf) | 3 | Available | ||
| CIU Library | General Stacks | 658.8/3 M249m 2011 (Browse shelf) | 4 | Available | ||
| CIU Library | General Stacks | 658.8/3 M249m 2011 (Browse shelf) | 5 | Lost | Lost in 2017 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 | |
| CIU Library | General Stacks | 658.8/3 M249m 2011 (Browse shelf) | 6 | Available |
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| 658.72 L486p 2002 Purchasing and supply management / | 658.720722 D632p 1990 Purchasing and materials management : text and cases / | 658.73 F648p. Public Sector Management / | 658.8/3 M249m 2011 Marketing research : | 658.8 368m Marketing : principles and perspectives / | 658.8 368m Marketing : principles and perspectives / | 658.8 A169s 2001 Successful marketing communications : a practical guide to planning and implementation / |
Includes bibliographical references (p. 834-873) and index.
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