Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.
By: Kotler, Philip
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Contributor(s): Lee, Nancy.
Material type: 
BookPublisher: Hoboken, N.J. : Wiley, c2005Edition: 1st ed.Description: x, 307 p. : ill. ; 24 cm.ISBN: 0471476110 (cloth).Subject(s): Social responsibility of business | Social marketing | Corporations | Corporate imageDDC classification: 658.408 Online resources: Click here to access online | Click here to access online | Click here to access online | Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.408 K87c 2005 (Browse shelf) | 1 | Available |
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| 658.408 E56 1996 Environmental roi : successful techniques in cost avoidance / | 658.408 I82s 2013 সামাজিক দায়িত্বশীলতার আন্তর্জাতিক মানদণ্ড : বাংলাদেশে আইএসও ২৬০০০ বাস্তবায়ন / | 658.408 J66i ISO 14000 : the business manager's complete guide to environmental management / | 658.408 K87c 2005 Corporate social responsibility : | 658.408 M678 Misbehaviour and dysfunctional attitudes in organizations / | 658.408 P581e 1999 Environmental management and business strategy : leadership skills for the 21st century / | 658.408 P927w World studies: Africa, Asia and Australia |
Published simultaneously in Canada.
Includes bibliographical references (p. 277-295) and index.
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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