Strategic brand management / Kevin Lane Keller, Parameswaran, M.G. ; Jacob, Isaac
By: Keller, Kevin Lane
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Contributor(s): Jacob, Isaac | Parameswaran, M.G.
Material type: 
BookPublisher: New Delhi : Pearson Education, 2011Description: xxiii, 695p.: ill.Subject(s): Brand name productsDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 K29s 2011 (Browse shelf) | 1 | Checked out | 15/02/2024 |
Includes bibliographical references and index.
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