Cases in hospitality and tourism management / edited by Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot.
Contributor(s): O'Halloran, Robert M
| Jarvis, Ken | Allen-Chabot, Amy.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson Education, c2006Description: 127 p. : ill.Subject(s): Hospitality industry -- United StatesDDC classification: 647.94/071/073 | Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 647.94/071/073 (Browse shelf) | 1 | Available |
Close shelf browser
|
|
|
No cover image available |
|
|
|
||
| 643.7 W894s 1993 100 surefire improvements to sell your house faster / | 647.94068 A565f Textbook of Front Office Management and Operations / | 647.940688 R347m Marketing management for the hospitality industry : a strategic approach / | 647.94/071/073 Cases in hospitality and tourism management / | 647.940988 K87m 2006 Marketing for Hospitality and Tourism / | 647.940988 K87m 2018 Marketing for Hospitality and Tourism / | 647.940988 K87m 2018 Marketing for Hospitality and Tourism / |
Includes bibliographical references.
Menu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec.
There are no comments for this item.