Marketing : Planning, implementation and control / William M. Pride, O. C. Ferrell.
By: Pride, William M.
Contributor(s): Ferrell, O. C.
Material type: BookPublisher: New delhi : Cengage Learning, 2010Description: 564 p. : ill. ; 24 cm.ISBN: 9788131512319.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.8 P947m 2010 (Browse shelf) | 1 | Available |
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Includes index.
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