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Branded beauty : how marketing changed the way we look / Mark Tungate.

By: Tungate, Mark.
Material type: materialTypeLabelBookPublisher: Philadelphia, PA : Kogan Page, c2011Edition: 1st ed.Description: viii, 277 p. ; 24 cm.ISBN: 9780749461812; 9780749461829.Subject(s): Cosmetics industry | Branding (Marketing) | AdvertisingDDC classification: 658.827
List(s) this item appears in: Brand Management
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Item type Current location Call number Copy number Status Date due
CIU Library General Stacks 658.827 T926b 2011 (Browse shelf) 1 Available

Includes bibliographical references (p. [257]-258) and index.

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