Branded beauty : how marketing changed the way we look / Mark Tungate.
By: Tungate, Mark.
Material type: BookPublisher: Philadelphia, PA : Kogan Page, c2011Edition: 1st ed.Description: viii, 277 p. ; 24 cm.ISBN: 9780749461812; 9780749461829.Subject(s): Cosmetics industry | Branding (Marketing) | AdvertisingDDC classification: 658.827Item type | Current location | Call number | Copy number | Status | Date due |
---|---|---|---|---|---|
CIU Library | General Stacks | 658.827 T926b 2011 (Browse shelf) | 1 | Available |
Close shelf browser
658.827 S129b 2009 Brand management / | 658.827 S129b 2009 Brand management / | 658.827 T284a Advanced brand management : from vision to valuation / | 658.827 T926b 2011 Branded beauty : | 658.827095 T282b Branding in asia : the creation, development and management of asian brands for the global market / | 658.83 A111m Marketing research / | 658.83 A111m Marketing research / |
Includes bibliographical references (p. [257]-258) and index.
There are no comments for this item.