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Beyond branding / edited by Nicholas Ind.

Contributor(s): Ind, Nicholas.
Material type: materialTypeLabelBookPublisher: London, UK ; Sterling, VA : Kogan Page, 2008Edition: 1st ed.Description: xviii, 236 p. : ill.ISBN: 0749442123; 9780749442125.Subject(s): Brand name products | Branding (Marketing) | Brand choice | Product managementDDC classification: 658.827 Online resources: Click here to access online | Click here to access online | Click here to access online
List(s) this item appears in: Brand Management
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Item type Current location Call number Copy number Status Date due
CIU Library General Stacks 658.827 I38b 2008 (Browse shelf) 1 Available

Includes bibliographical references and index.

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