Beyond branding / edited by Nicholas Ind.
Contributor(s): Ind, Nicholas.
Material type: BookPublisher: London, UK ; Sterling, VA : Kogan Page, 2008Edition: 1st ed.Description: xviii, 236 p. : ill.ISBN: 0749442123; 9780749442125.Subject(s): Brand name products | Branding (Marketing) | Brand choice | Product managementDDC classification: 658.827 Online resources: Click here to access online | Click here to access online | Click here to access onlineItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.827 I38b 2008 (Browse shelf) | 1 | Available |
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658.827 D979b 2012 Brand management : | 658.827 G822b Branding across borders : a guide to global brand marketing / | 658.827 G822b Branding across borders : a guide to global brand marketing / | 658.827 I38b 2008 Beyond branding / | 658.827 J76w What's in a name? : advertising and the concept of brands / | 658.827 K17b 2003 18 Brand Astras : | 658.827 K17b 2003 18 Brand Astras : |
Includes bibliographical references and index.
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