18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor
By: Kapoor, Jagdeep
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Material type: 
BookPublisher: New Delhi : Response Book, 2003Edition: 1st ed.Description: 134p.: 20 cm.ISBN: 0761996567.Subject(s): Branding | Product MarketingDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 K17b 2003 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.827 K17b 2003 (Browse shelf) | 2 | Available |
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