18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor
By: Kapoor, Jagdeep.
Material type: BookPublisher: New Delhi : Response Book, 2003Edition: 1st ed.Description: 134p.: 20 cm.ISBN: 0761996567.Subject(s): Branding | Product MarketingDDC classification: 658.827Item type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.827 K17b 2003 (Browse shelf) | 1 | Available | |
CIU Library | General Stacks | 658.827 K17b 2003 (Browse shelf) | 2 | Available |
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658.827 I38b 2008 Beyond branding / | 658.827 J76w What's in a name? : advertising and the concept of brands / | 658.827 K17b 2003 18 Brand Astras : | 658.827 K17b 2003 18 Brand Astras : | 658.827 K29s Strategic brand management : building, measuring, and managing brand equity / | 658.827 K29s Strategic brand management : building, measuring, and managing brand equity / | 658.827 K29s Strategic brand management : building, measuring, and managing brand equity / |
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