Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood.
By: Haywood, Roger
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Contributor(s): Haywood, Roger.
Material type: 
BookPublisher: London ; Sterling, VA : Kogan Page, c2006Edition: 3rd ed.Description: xvi, 320 p. ; ills.; 23 cm.ISBN: 074944651x (alk. paper).Subject(s): Public relations | Corporate image | Organizational effectivenessDDC classification: 659.2 Online resources: Click here to access online
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.2 H427c 2006 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 659.2 H427c 2006 (Browse shelf) | 2 | Available |
"The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.
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