Brand management : Principles and Practices /
By: Dutta, Kirti
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Material type: 
BookPublisher: New Delhi : Oxford, 2012Edition: 1st ed.Description: xxiii, 456 p. : illustrations ; 24 cm. With Cd No - CCD01057 : CCD01058 : CCD01059: CCD01060.ISBN: 9780198069867; 0198069863.Subject(s): Brand name products | Branding (Marketing) | Product managementDDC classification: 658.827 Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 D979b 2012 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.827 D979b 2012 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.827 D979b 2012 (Browse shelf) | 3 | Available | |
| CIU Library | General Stacks | 658.827 D979b 2012 (Browse shelf) | 4 | Available | |
| CIU Library | General Stacks | 658.827 D979b 2012 (Browse shelf) | 5 | Checked out | 31/12/2023 |
| CIU Library | General Stacks | 658.827 D979b 2012 (Browse shelf) | 6 | Available | |
| CIU Library | General Stacks | 658.827 D979b 2012 (Browse shelf) | 7 | Available |
Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover.
Includes bibliographic references and index.
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