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Consumer Behavior : Implications for Marketing Strategy /

By: Neal, Cathy Pascale Quester Del Hawkins .

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BookSeries: Publisher: Australia: Irwin/McGraw-Hill, 2004Edition: 4th ed.Description: xxxiii, 668p.: ill 25 cm.ISBN: 9780074713495.Subject(s): Consumer behavior

| Marketing strategy; Product; Pricing

DDC classification: 658.8342 N338c 2004 Subject: Business

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.8342 N338c 2004 (Browse shelf)	1	Available

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