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Marketing Research : An Applied Approach /

By: Malhotra, Naresh K. David F. Birks.
Material type: materialTypeLabelBookPublisher: Harlow : England : Financial Times : Prentice Hall, 1999Edition: European Edition.Description: xvi, 736p.: ill 25 cm.ISBN: 9780139229640.Subject(s): Marketing research | CommunicationDDC classification: 658.83 M249m 1999 Subject: Business
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