The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /
By: Kapferer, Jean-Noël
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Material type: 
BookPublisher: London ; Sterling, VA. : Kogan Page, 2004Edition: 3rd ed.Description: xiv, 497 p. ; 24 cm.ISBN: 0749442832.Subject(s): Brand name productsDDC classification: 658.8343 K17n 2004
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8343 K17n 2004 (Browse shelf) | 1 | Available |
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| 658.8342 S689c Consumer behavior : buying, having, and being / | 658.8342 S689c Consumer behavior : buying, having, and being / | 658.8343 B395a Accounting for tastes / | 658.8343 K17n 2004 The New Strategic Brand Management : | 658.8343 M379i 1994 Infopartnering : the ultimaate strategy for achieving efficient consumer response / | 658.83950722 C246a 1999 The asian marketing casebook / | 658.84 A258i Internet business models and strategies : text and cases / |
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
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