Marketing management handbook
Material type:
BookPublisher: New Delhi : Global Books Subscription Services, 1998Edition: 1st ed.Description: xxi,327p.ISBN: 8175120150 :.Subject(s): Marketing management
| Trade; Target marketing; Product; Customer service; Marketing plan; Finance; Strategic marketing; Marketing communications; Marketing decisions; Marketing managers; Cost control; Marketing research; Corporate policyDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 M345 1998 (Browse shelf) | 1 | Available |
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| 658.8 M345 Marketing 1999/2000 / | 658.8 M345 Marketing in the new millennium : issues and challenges / | 658.8 M345 Marketing in the new millennium : issues and challenges / | 658.8 M345 1998 Marketing management handbook | 658.8 M345 1999 Marketing management : an international perspective / | 658.8 M398m The marketing game / | 658.8 M398m Marketing : practices and principles / |
Business
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