Cases in marketing management / Joseph P. Guiltinan, Gordon W. Paul
By: Guiltinan, Joseph P
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Contributor(s): Paul, Gordon W.
Material type: 
BookSeries: Publisher: New York : McGraw-Hill, 1991Edition: 1st ed.Description: xii,435p. : ill.ISBN: 0070489475.Subject(s): Marketing management | Managerial perspectives; Marketing strategies; Marketing programs; Coordination; ControlDDC classification: 658.800722 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.800722 G953c 1991 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.800722 G953c 1991 (Browse shelf) | 2 | Available |
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| 658.8005 M345 1998 Marketing 98/99 / | 658.8005 M345 1998 Marketing 98/99 / | 658.8005 M345 1998 Marketing 98/99 / | 658.800722 G953c 1991 Cases in marketing management / | 658.800722 G953c 1991 Cases in marketing management / | 658.800722 P478m 1998 Marketing management : knowledge and skills / | 658.800722 Q3c 1996 Cases in marketing management and strategy : an Asia-Pacific perspective / |
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