Marketing : concepts and strategies / William M. Pride, O.C. Ferrell
By: Pride, William M
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Contributor(s): Ferrell, O.C.
Material type: 
BookPublisher: Boston : Houghton Mifflin, 1995Edition: 9th.Description: xxx,753p. : ill.ISBN: 0395707463.Subject(s): Marketing | Strategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; FinanceDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 3 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 4 | Available | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 5 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 6 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 7 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 8 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 9 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 P945m 1995 (Browse shelf) | 10 | Available |
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| 658.8 P945m 1995 Marketing : concepts and strategies / | 658.8 P945m 1995 Marketing : concepts and strategies / | 658.8 P945m 1995 Marketing : concepts and strategies / | 658.8 P945m 1995 Marketing : concepts and strategies / | 658.8 P947m 2010 Marketing : | 658.8 P947m 2010 Internet marketing / | 658.8 R149m Marketing management : text and cases / |
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