Instructor's manual to accompany fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker
By: Stanton, William J.
Contributor(s): Etzel, Michael J | Walker, Bruce J.
Material type:
BookPublisher: New York : McGraw-Hill, 1994Edition: 10th.Description: v,667p.ISBN: 0070610169 :.Subject(s): Marketing | Marketing-Instructor's manual; Marketing environment; Strategic planning; Forecasting; Marketing research; Market strategy; Consumer behavior; Business market; Product; Price; Retailing; Wholesaling; Personal selling; Sales management; Advertising; Sales promotion; International marketingDDC classification: 658.80076 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.80076 S792i (Browse shelf) | 1 | Available |
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| 658.800722 G953c 1991 Cases in marketing management / | 658.800722 P478m 1998 Marketing management : knowledge and skills / | 658.800722 Q3c 1996 Cases in marketing management and strategy : an Asia-Pacific perspective / | 658.80076 S792i Instructor's manual to accompany fundamentals of marketing / | 658.800940722 Q3c 1994 Cases in European marketing management / | 658.800940722 Q3c 1994 Cases in European marketing management / | 658.800952 J65r 1996 Relentless : the Japanese way of marketing / |
Business
2000-08-15
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