Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
By: Boyd, Harper W
.
Contributor(s): Walker, Orville C | Larreche, Jean-Claude.
Material type: 
BookSeries: Publisher: Chicago : Irwin, 1995Edition: 2nd.Description: xvi,555p. : ill.ISBN: 0256125767.Subject(s): Marketing management | Marketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketingDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 3 | Available | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 4 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 5 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 6 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 7 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 8 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 9 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 10 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 11 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 12 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 13 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 14 | Item withdrawn | |
| CIU Library | General Stacks | 658.8 B789m 1995 (Browse shelf) | 15 | Item withdrawn |
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