Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
By: Berkowitz, Eric N
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Contributor(s): Kerin, Roger A | Hartley, Steven W | Rudelius, William.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1997Edition: 5th.Description: xxxii,736p. : ill.ISBN: 0256189684 :.Subject(s): Marketing | Market process; Global marketing; World trade; Consumer behavior; Product; Pricing; Strategic marketingDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 B513m 1997 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 B513m 1997 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8 B513m 1997 (Browse shelf) | 3 | Available | |
| CIU Library | General Stacks | 658.8 B513m 1997 (Browse shelf) | 4 | Available |
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| 658.8 B368m 1995 Marketing : principles and perspectives / | 658.8 B513m 1997 Marketing / | 658.8 B513m 1997 Marketing / | 658.8 B513m 1997 Marketing / | 658.8 B513m 1997 Marketing / | 658.8 B724c Contemporary marketing : wired / | 658.8 B789m Marketing management : a strategic decision-making approach / |
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